WE’RE REIMAGINING RENO IN A WHOLE NEW LIGHT

Take a tour through the history and development of this vibrant new destination. From groundbreaking events to exciting unveilings, the area has already transformed the skyline and downtown area—and this is just the beginning.

2024
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11/20
November 20, 2024

J Resort Announces $130 Million in New Developments including Outdoor Entertainment Agreement with JMF Presents

Festival grounds, sports car-themed banquet space among improvements planned for 2025 RENO, Nev. (November 20, 2024) — Jacobs Entertainment officials announced today new entertainment development efforts underway at J Resort, including a multi-year outdoor entertainment agreement with JMF Presents for 2025 and beyond. Jacobs Entertainment and JMF Presents have entered into a 5-year agreement that […]
2024
2/29
February 29, 2024

JACOBS ENTERTAINMENT & RENO HOUSING AUTHORITY AGREE TO LAND SWAP FOR NEW AFFORDABLE HOUSING

Jacobs Entertainment and the Reno Housing Authority (RHA) have reached an agreement that will result in the construction of a $20 million, 65-unit affordable housing development by Jacobs Entertainment. Once completed, the new property will be transferred to RHA in exchange for Jacobs Entertainment acquiring the 60-year-old Sarrazin Arms Apartments, formally appraised as being worth $2.15 million in December 2017.
2023
7/21
July 21, 2023

J RESORT UNVEILS A FUSION OF ART, CULTURE, AND INNOVATION WITH MASSIVE DIGITAL ART DISPLAY

Jacobs Entertainment’s newly rebranded J Resort, a beacon of luxury and sophistication in the heart of the city, is thrilled to announce the debut of their innovative grand digital art display, a groundbreaking addition to the vibrant art and culture scene in Reno.
2023
7/6
July 6, 2023

J RESORT CELEBRATES GRAND OPENING

grand opening ribbon cutting
Jacobs Entertainment hosted a ribbon cutting for the newly rebranded J Resort today, Friday, June 9. The event highlighted the completed renovations of the rebranded resort, including two new restaurants, expanded gaming space, and completed renovation of over 500 hotel rooms. The ribbon cutting included remarks from Jacobs Entertainment CEO Jeff Jacobs, Governor Joe Lombardo, and Mayor Hillary Schieve.
2023
3/7
March 7, 2023

J RESORT REBRAND ROLLOUT

j resort exterior
Officials of Jacobs Entertainment today introduced the 750-room J Resort development to the Northern Nevada market. J Resort is a $300 million redevelopment of the former Sands Regency. The property anchors the bustling Neon Line District area, a half-mile-long art and entertainment district featuring a collection of monumental sculptures, as well as festival grounds capable of hosting up to 6,000 patrons.
2022
5/10
May 10, 2022

JACOBS ENTERTAINMENT BREAKS GROUND ON 245 NORTH ARLINGTON CONDO COMPLEX

245 north arlingotn
Jacobs Entertainment held a groundbreaking ceremony today at 245 North Arlington, the newest housing complex to be announced in theReno’s Neon Line District area.  Jacobs Entertainment held a groundbreaking ceremony today at 245 North Arlington, the newest housing complex to be announced in the Reno’s Neon Line District area. “As the residential community in the Reno’s Neon Line District area grows, we continue to expand on the mission of creating a live-work-play environment downtown,” said Jeffrey Jacobs, Chairman and CEO of Jacobs Entertainment. “The new complex, 245 North Arlington, is an important element in the continued development of the district.” 
2022
2/1
February 1, 2022

JACOBS ENTERTAINMENT TO CREATE THE GLOW PLAZA FESTIVAL GROUNDS

Jacobs Entertainment announced today that it has filed for construction permits with the City of Reno to develop The Glow Plaza Festival Grounds on West 4th Street in the Neon Line District area. According to Jonathan Boulware, Regional Vice President of Jacobs Entertainment, “these festival grounds will allow us to expand our vision of The Glow Plaza, creating a very special location for festivals and special events of up to 8,000 visitors.” Added Mr. Boulware, “The Glow Plaza Festival Grounds will host many free festivals and special events, hosted by Jacobs Entertainment as well as third-party promoters.”
2021
7/1
July 1, 2021

THE GLOW PLAZA AT RENO’S NEON LINE OPENS FOR SUMMER EVENTS

night club concert
The Glow Plaza, Reno’s newest outdoor event space, hosted a ribbon cutting event this morning in conjunction with an event preview of the 40th Anniversary for The Great Reno Balloon Race. Today marks the beginning of live concerts and other events happening at The Glow Plaza through summer and into the fall.
2019
7/16
July 16, 2019

JACOBS ENTERTAINMENT ANNOUNCES BILLION DOLLAR MIXED-USE DEVELOPMENT IN RENO, NV.

glow plaza
Jeffrey Jacobs, real-estate developer and CEO of Jacobs Entertainment, Inc., announces plans to create the Neon Line District area — a $1 billion mixed-use development in downtown Reno, Nev. Encompassing 20 city blocks, this urban mixed-use master-planned district is one of the largest redevelopment projects of its kind. Jacobs Entertainment has already invested more than $100 million in the acquisition of over 50 separate properties. The district stretches from downtown Reno’s West Street to Keystone Avenue, and from Interstate 80 South to West Second Street.
2019
6/17
June 17, 2019

WITH THE CREST INN RENOVATIONS COMPLETE, RENOVA FLATS IS ANNOUNCED

renova flats
In the company’s latest efforts in revitalizing downtown Reno’s West 4th St. corridor, Jacobs Entertainment, Inc. is converting the 46-room Crest Inn Motel and neighboring West 4th St. mini-mart and gas station into urban residences dubbed Renova Flats.
2018
7/12
July 12, 2018

RELOCATION OF HISTORIC DOWNTOWN HOME

house on stilts
Jacobs Entertainment, Inc. is in the process of preserving several historic homes along the West 4th St. corridor. As Jacobs Entertainment works to revitalize the West 4th St. corridor creating a mixed-use arts and entertainment district, the company continues to be conscious of Reno’s rich culture and unique history...
2018
5/19
May 19, 2018

JACOBS ENTERTAINMENT TO SAVE AND PRESERVE RENO’S HISTORIC NEON SIGNS

el ray neon sign
More than half a dozen neon signs from Reno’s historic West 4th St. corridor will be protected and preserved by Jacobs Entertainment Inc. Following the acquisition and $50 million renovation of the Gold Dust West Casino in the mid-2000s, Jacobs Entertainment, Inc. remains active in the renovation of multiple properties in downtown Reno to better improve the image and aesthetics of the city’s core. Jacobs maintains a commitment to Reno’s historic buildings and culture, as evident in its recent preservation of the Nystrom Guest House and the Borland-Clifford House. The preservation of multiple neon signs continues these efforts.
2018
3/5
March 5, 2018

IN THE WAKE OF DOWNTOWN RENO’S REVITALIZATION, JACOBS ENTERTAINMENT IS COMMITTED TO CULTURAL PRESERVATION

house
Jacobs Entertainment, Inc. is in the process of preserving several historic homes along the West 4th St. corridor. As Jacobs Entertainment works to revitalize the West 4th St. corridor creating a mixed-use arts and entertainment district, the company continues to be conscious of Reno’s rich culture and unique history. 
2017
11/16
November 16, 2017

STARDUST LODGE DEMOLITION FURTHERS PLAN FOR A RENEWED DOWNTOWN

stardust lodge sign
Jacobs Entertainment Inc.’s vision of turning the West 4th St. corridor into a new arts and entertainment district has taken another step forward with the upcoming demolition of the blighted Stardust Lodge motel. With the demolition, Jacobs Entertainment further cements themselves as active supporters in Reno’s downtown revitalization.
2017
10/10
October 10, 2017

THE LIFE CHANGE CENTER RECEIVES DONATION FOR NEW BUILDING

people holding hands
Jacobs Entertainment, Inc. donated $50,000 to The Life Change Center, a Northern Nevada nonprofit, to fund the purchase of an opioid abuse and addiction outpatient treatment center in downtown Reno. The center is expected to open early summer 2018.
2017
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9/8
September 8, 2017

CARRIAGE INN DEMOLITION MARKS STEPS TOWARD A RENEWED DOWNTOWN

contractors
The tumble of bricks Friday at 1 p.m. at The Carriage Inn represents the removal of one of Reno’s blighted motels and a new beginning for a renewed downtown corridor. Jacobs Entertainment, Inc. will be leading the demolition of the property located at 690 W. 4th St. This demolition marks the beginning of many changes to come to West 4th St.

COME LIVE THE NEON LIFE

We want our visitors to indulge in the J Resort’s Reno Neon Line area’s art, music, and entertainment offerings. Contact us if you have questions or want to be part of our story.