J Resort’s Reno Neon Line, a revitalized vision of West 4th Street and the surrounding area builds on our city’s historic past while lighting up its bright future.

Neon has always been part of Nevada’s landscape. Now it’s part of our local culture, too. Located on the West end of downtown, J Resort’s Reno Neon Line is dedicated to our region’s beauty, artistry, and rich history of neon. We’re illuminating this vibrant new part of the city with striking neon signs restored from yesteryear, original art, live concert events and festivals, and all-new destinations to work, live, and play.


Be part of the transformation of the region’s newest casino and resort –  located in the heart of J Resort’s Reno Neon Line. Come experience what’s new, plus get a glimpse of all the amazing amenities still to come. With new restaurants, new hotel rooms, a new casino floor, and new entertainment throughout the year, this is the Reno resort you’ve been waiting for.


Experience the latest and most thrilling slot games in the area, or immerse yourself in the lively atmosphere of our casino tournaments, monthly happenings, and exciting giveaways. Discover where the locals go for gaming action.

gold dust west casino exterior


This venue is the ultimate destination for outdoor music and events in Reno. Offering a diverse range of musical styles and an electrifying atmosphere, our stage truly makes the stars shine brighter.

J Resort's Glow Plaza


We take great pride in showcasing a remarkable art collection at J Resort, boasting world-class pieces scattered throughout our premises. Additionally, you’ll find monumental sculptures that were once featured at the renowned Burning Man festival. Prepare to be amazed and deeply inspired by these captivating art installations, which will ignite your imagination and resonate with your mind, body, and soul.


Ready to call J Resort’s Reno Neon Line your home? You’ll find plenty of all-new and reimagined living spaces within the area.

Gibson Apartments will make a significant contribution to downtown Reno’s housing landscape.

245 North Arlington, where luxury meets convenience in the heart of downtown Reno. Modern apartments, retail, dining, and community events create an unparalleled living experience.

Renova Flats is a vibrant new living space that embraces the city—offering simple living with all the comforts and amenities you need to make your flat a home.

Plus, we have more unique living spaces coming soon!


We encourage our visitors to immerse themselves in the vibrant art, music, and entertainment offerings of J Resort’s Reno Neon Line. Feel free to reach out to us with any questions or if you’d like to become a part of our story. We look forward to hearing from you!